Exploring the Reputation and Utility Performance of Uganda Electricity Transmission Company Limited (UETCL): An In-Depth Analysis

Abstract ―​

The Uganda Electricity Transmission Company Limited (UETCL) stands as a pivotal entity in Uganda's energy sector, tasked with the bulk purchase of electricity from generators, its transmission across the country, and its sale to distribution companies. This study investigates the reputation and utility performance of Uganda Electricity Transmission Company Limited (UETCL), probing the critical relationship between public perceptions and key performance metrics, and their influence on stakeholder trust and operational efficiency. Employing a mixed-methods approach, qualitative data gathered from stakeholder interviews were analysed alongside quantitative performance indicators, revealing that UETCL's reputation significantly correlates with its operational performance, impacting stakeholders’ trust levels. The findings indicate that positive public perception is associated with enhanced performance outcomes, which in turn fosters stakeholder confidence. Furthermore, the analysis highlights that ongoing communication and engagement with stakeholders are essential for maintaining and improving UETCL’s reputation, suggesting that management strategies must align closely with performance enhancements. Given the critical role of UETCL in ensuring the reliability and efficiency of electricity supply, understanding its reputation is paramount for stakeholders ranging from government bodies to end consumers. Therefore, the implications of this study extend beyond the utility sector and suggest a framework applicable to healthcare: reputation management is vital for operational success and stakeholder engagement. Enhanced understanding of the dynamics between reputation and performance may facilitate improved organisational strategies across various sectors, ultimately contributing to better service delivery and increased stakeholder satisfaction. This research underscores the importance of integrating reputation management practices within utility and healthcare organisations to ensure sustainable operational effectiveness and trust among stakeholders.