Modernized Jeepneys: A Perspective of Baguio City Residents

Abstract ―​

This study examines the perspectives of residents in Baguio City on the modernization of jeepneys, focusing on the social, economic, and environmental impacts of the initiative. The primary objective is to understand residents' experiences and opinions regarding the transition to modernized jeepneys and to identify challenges faced during its implementation. Using a qualitative research method, the researchers conducted interviews with local residents, analyzing the data through thematic analysis to uncover recurring patterns and insights. The findings reveal a generally positive reception among residents, who appreciate the enhanced comfort, safety features, and environmental benefits offered by modernized jeepneys. Specific improvements highlighted include spacious interiors, air conditioning, and advanced safety mechanisms like CCTV cameras. Despite these advantages, significant concerns were raised about increased fares, challenges in maintaining the vehicles due to limited spare parts, and the accessibility issues faced by persons with disabilities. Many residents also emphasized the importance of preserving the cultural identity associated with traditional jeepneys. The study concludes that while jeepney modernization is widely recognized as a step toward progress and sustainability, several areas require improvement to ensure that the system is inclusive, affordable, and effective for all stakeholders. Policymakers are urged to address these challenges by fostering community engagement, providing financial support for operators, and refining the design of modernized vehicles to better accommodate diverse commuter needs. These efforts will ensure that modernization aligns more closely with the aspirations and requirements of the local population while preserving its cultural heritage.