Status of Tourism Industry of Bongabon, Nueva Ecija, Philippines: Assessment of Tourists Satisfaction Experience Using 5a’s of Tourism

Abstract ―​

This study describes the Satisfaction of Tourist on Bongabon, Nueva Ecija, Philippine using 5A's of Tourism. This study used a quantitative method, due to the need for computation, quantitative research was suited for this research since it involved percentages and frequencies to assess the study's variables. The study used Random Sampling technique for procedure. In this case, all the tourist from Bongabon has defined as the population. The researcher limits the large population by using random sampling. As to its finding, to ensure the good satisfaction of respondents they are "very satisfied" about their experience as a tourist in Bongabon. Accommodation ranked number one among the 5A's of Tourism where in Accessibility ranked last. Based on the results, when it comes to accommodation, the accommodation is well cleaned and organize. When it comes to accessibility, the street sign or signboard to Bongabon tourist sites can be easily seen and followed. Furthermore, when it comes to activities, the majority of the respondent answers that the place has the relaxation opportunities. In addition, according to respondents, when it comes to amenities, the tourist spots offered sufficient parking provision. The majority of the respondents commented about how Bongabon, Nueva Ecija give them the comfort and satisfaction when they visit the tourist spots based on their experiences. Overall, Bongabon has potential as a tourist destination, with its natural beauty, cultural festivals, and outdoor activities. However, the town may need to develop its accessibility to attract more visitors and promote sustainable tourism.